Closed Loop Program with Boston Beer!
May 1, 2024
Closed-Loop Program

Closed Loop Program with Boston Beer!

A quick highlight of our successful Closed Loop Program with The Boston Beer Company!

The loop starts with custom-branded plant-based Boston Beer Earth Cups with clear, transparent messaging. After being used at Boston Beer’s taprooms, the Earth Cups are put in clearly-marked compost bins. Earth Brands then coordinates pick-ups with each taproom on a weekly basis, where the cups are collected and brought to a partner composting facility: Black Earth Compost & Bootstrap Compost. 90 days later, they’re dirt!

Since the program started in July 2022, over 2,720 gallons of compostable cups have been collected from Boston Beer’s locations! Boston Beer’s program represents a tangible, scalable example of a successful closed loop program – and highlights their commitment to sustainability. 🍀

be cool 😎

Drink Sustainably

be cool 😎

Drink Sustainably

The Cuban
Tangy and Delicious

A zesty cocktail named after one of our zesty investors, perfect for investor meetings.

  • 2 oz Tequila
  • 4 oz Ginger Beer
  • 1 Lime Wedge
The Cuban Earth Cups Cocktail
The Startup
Sweet and Crisp

The perfect pick-me-up after a long week of protecting the environment.

  • 2 oz Mango vodka
  • 2 oz Lemonade
  • 3 oz Cranberry
The Startup Earth Cups Cocktail
Aperol Spritz
Light and refreshing

Six of these classics and you’ll forget our planet is burning up.

  • 3 oz Aperol
  • 3 oz Prosecco 
  • 1 oz Club Soda
  • 1 Orange Slice for Garnish
Aperol Spritz Earth Cups Cocktail
Gin & (Not) Toxic
Fresh with Citrus Tones

One of these a day will keep the microplastics away.

  • 2 oz Gin
  • 4 oz Club Soda
  • 2 Lime Slices
  • 2 Mint Leaves
  • Sugar to Taste
Gin and Not Toxic Earth Cups Cocktail