Earth Brands raises $2.5M
January 26, 2022
Press Release

Earth Brands raises $2.5M

Big News, Earth Cuppers!


Over the past nine months we have grown immensely. What started as a garage filled with 100 boxes of Earth Cups has now transformed into a next-generation sustainable product company, Earth Brands. 


We are excited to announce that we have raised a round of funding of $2.5mm. While we have grown considerably since launching our eco-friendly Earth Cups in April 2021, this capital will be fundamental to our long-term scaling efforts. The funds will primarily be allocated to expanding our operations in the United States, research and development into new products and sustainable materials, our efforts to streamline the cup-purchasing model for college students, and building out our team. 


We’d like to thank Mark Cuban, Fort Lawton Capital, Yard by Yard LLC, and the several other investors who have put their faith in our vision to Make Sustainability Cool. As importantly, we’d like to thank our team, our interns, our ambassador network of 2000+ college students, and the next-generation consumers who choose our product over the harmful (and lame) plastic cups of our competitors. 


While our growth to date has been tremendous, this is just the beginning of our story. Today, as always, we are hiring; if you see a job opportunity on our career portal that excites you, come join us. Otherwise, grab some cups and join the movement, so we can #stopSolo together. #justthebeginning #EC2theMoon #DrinkSustainably 

Your co-Founders,

Misha & Peter

+ The EC team

be cool 😎

Drink Sustainably

be cool 😎

Drink Sustainably

The Cuban
Tangy and Delicious

A zesty cocktail named after one of our zesty investors, perfect for investor meetings.

  • 2 oz Tequila
  • 4 oz Ginger Beer
  • 1 Lime Wedge
The Cuban Earth Cups Cocktail
The Startup
Sweet and Crisp

The perfect pick-me-up after a long week of protecting the environment.

  • 2 oz Mango vodka
  • 2 oz Lemonade
  • 3 oz Cranberry
The Startup Earth Cups Cocktail
Aperol Spritz
Light and refreshing

Six of these classics and you’ll forget our planet is burning up.

  • 3 oz Aperol
  • 3 oz Prosecco 
  • 1 oz Club Soda
  • 1 Orange Slice for Garnish
Aperol Spritz Earth Cups Cocktail
Gin & (Not) Toxic
Fresh with Citrus Tones

One of these a day will keep the microplastics away.

  • 2 oz Gin
  • 4 oz Club Soda
  • 2 Lime Slices
  • 2 Mint Leaves
  • Sugar to Taste
Gin and Not Toxic Earth Cups Cocktail