We held a popup and ran a booth activation on August 5th with Green Beetz in the Hamptons to engage with elementary school kids in a fun and interactive way whilst educating them about our food system. Green Beetz has been an organization since 2013 that has sought to provide educators with a free, and ready-to-teach curriculum for 4th-7th graders about the intersection of our modern food system, nutrition, and sustainability.

Being invited to Green Beetz Day was an amazing opportunity to introduce Earth Cups to a younger generation of children. It was great to be surrounded by like-minded companies, people, and families that are passionate about health and sustainability. By the end of our day with Green Beetz, many kids and parents were wearing Earth Brands hats and seemed just as passionate about our company and our idea as we are. During the event, we invited kids to run through an obstacle course with Earth Cups filled with water strapped on their head. This was a great way to interact with the kids while also talking about who we are and what our mission is to sustainability-focused parents. We were fortunate enough to make several connections at Green Beetz Day and are looking forward to working with them and their affiliates in the future. Plus it was so fun to see younger kids having a great time with our cups and getting to know us and our brand better!